DPL FINALS 2024
June 26 - July 1, 2024
Norco, CA
For the DPL Finals event, I developed a comprehensive brand identity that captured the spirit and energy of the competition. As the last event in the superhero theme series, it needed to have an epic finale. From crafting the logo to designing the merchandise, I ensured every detail was aligned with this vision. On-site, I oversaw the live social media coverage, driving real-time engagement and excitement. I also orchestrated on-site activations to enhance the event experience and contributed to the event's photography, ensuring that the visuals reflected the epic and vibrant atmosphere of the DPL Finals.
DPL 2024 events
January 2024 - July 2024
A series of 4 different soccer showcases & playoffs.
This year, I had the incredible opportunity to design and brand the entire lineup of the DPL soccer events throughout 2024. Each event featured a unique logo and brand identity, all unified under a dynamic superhero/comic theme, which served as the overarching theme for the entire year. My responsibilities extended beyond logo design to include creating engaging webpages, outdoor branding elements like flags, backdrops, banners, and Instagram frames, as well as producing record-breaking merchandise, driving social media promotions, designing awards and medals, and orchestrating on-site activations. This comprehensive approach ensured a cohesive and memorable experience for all participants.
