In May 2024, I led the rebranding of LA Surf by taking the existing branding and infusing it with dynamic animations. Drawing inspiration from the city of Los Angeles, I developed a distinctive typography style that reflects the vibrant and diverse culture of the area. To further elevate the brand's presence, I created the "Join LA Surf" campaign, which rolled out across social media and the website. This campaign was designed to capture the energy and spirit of the club, engaging both current and potential members with visually compelling content that resonated across all digital platforms.