In 2019, I had the unique opportunity to develop the brand identity for a newly founded Lebanese craft beer called Elmir. The name "Elmir" translates to "Prince" in Arabic, which became the central theme for the branding. The logo I designed was inspired by the ox-eye window (oeil de boeuf) commonly found in Lebanese castles, symbolizing heritage and nobility. To further enrich the brand's identity, I created a pattern drawing from traditional Lebanese tiles, infusing the design with cultural authenticity. This pattern was applied across various branding elements, including bottle stickers, coasters, aprons, signage, and social media, creating a cohesive and culturally resonant visual identity for the beer.